With the current US administration’s abdication of
global leadership, the world is more in need of effective leaders across the
entire spectrum of business, social organizations, and government than it has
been since the onset of World War II.
It doesn’t matter whether the objective is negotiating
fair bilateral or multilateral trade agreements, dealing with foreign
interference in domestic elections, or with the global threat of climate change,
leadership that is incapable of communicating and acting across cultural and
national boundaries is not only ineffective, it’s dangerous.
Now, there hasn’t been a time since the establishment
of organized communities or nation-states that global, or cross-cultural
leadership hasn’t been important. But, in the current era, when air travel has
reduced the time between the most distant points on earth to hours instead of
months, and technology has made it possible to communicate around the globe
with the press of a button, the ability of leaders to navigate the uncertain
terrain is more important than ever.
It’s always a good idea to define what you’re talking
about so that everyone involved in the conversation is singing from the same
song sheet. For the purposes of the present discussion, global leadership as ‘the
capacity to develop and maintain multiple key cross cultural or international relationships
toward a common purpose.’ This definition, by the way, applies to any
leadership situation.
How do we recognize effective global leaders? Where do
they come from?
For as long as I can remember, the debate over whether
leaders are born or raised has raged, with neither side giving in. From my
perspective of 50 years of experience in government—being led, observing other
leaders, or leading—I’ve found that, while truly great leaders do share some
common traits, and some people do have a larger share of these traits than
others, no one is really born to
lead. Some do perhaps exhibit leadership traits in childhood, but it takes more
than possessing the traits to make one an effective leader. Leaders, global or
domestic, are developed from among those with the potential and desire to lead,
either from within their organization or from the outside. They must be
identified, educated and trained, and nurtured from early in their careers.
Leadership education is a life-long process, and one
that must be undertaken by organizations an by those who want to become
effective leaders.
During my time as the first American consul general in
Ho Chi Minh City, Vietnam, I had the opportunity to see global leadership first
hand—both effective and ineffective.
One of the biggest US investors in Vietnam at the time
(1998-2001) was the sports wear giant, Nike. Nike’s production was done in contract
factories run by Koreans, Singaporeans, and Taiwanese, with Vietnamese workers.
Cultural misunderstandings in a couple of the factories led to work stoppages
and threats of legal action by the government. Worse, though, Nike’s image in
the US took a beating. Nike hadn’t taken the step of giving its in-country
representative control over the factory managers and hadn’t anticipated the potential
for cultural clashes when Confucian cultures like Korea and Taiwan came into
contact with the easygoing Vietnamese.
Nike did at least have the good sense to hire former
UN ambassador Andrew Young to help them develop a solution, to the problem, and
I had the rare opportunity of working with him as he did so. After reviewing
the situation, he came up with a series of steps that solved the problem, and
Nike’s reputation was saved.
This incident highlighted for me the critical
importance of global leadership. Global leadership is important, even if you’re
sitting in an office in Seattle or Raleigh. It’s important that even small
organizations identify and nurture people capable of leading in today’s world—people
with an understanding of the diverse factors that can affect an organization’s
ability to achieve its goals.
By way of recap, following are the characteristics of
effective global leaders:
·
They are able to gain the trust of
multiple stakeholders, both internal and external to their organization.
·
They are able to identify key tasks and
are devoted to achieving organization goals without disrupting or fracturing
relationships.
·
They take personal responsibility for
mistakes or failings and share credit for achievements.
·
They leave their egos at home. At the same
time, they possess the self-confidence and self-assurance to step up when
needed.
·
They value and respect diverse views.
·
They are effective communicators.
Sometimes this means the ability to communicate in other languages, but most
importantly, it means understand how culture and language effect the
organization. They don’t for example, try to market a car named Nova in Spanish
speaking markets.
·
They can identify core values that all
stakeholders can share and are creative in seeking solutions to problems while
maintaining those core values.
·
They remain calm regardless of the
situation.
·
They have an appropriate sense of humor,
understanding that what might be funny in one culture might be insulting in
another.
·
They can deal with any situation.
Believe it or not, global leadership is really just
that simple. One wonders, therefore, why is so rare these.
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