Why are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channels, but also the quality of traffic there.
Everyone seems to be talking about dark social these days. The term, coined by Alexis Madrigal of The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms - Facebook, LinkedIn, Twitter, etc. - which is easily tracked.
Read more at the link below on how #DarkSocial is changing the way we view the Internet.
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