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Thursday, August 7, 2014

Native Advertising - What's it All About?

I think sometimes I live in a bubble. I've been noticing the buzz about native advertising for the past two years without paying too much attention. Today, though, I just happened to see a comic skit on TV (don't watch except when I'm traveling and I flip on the set in my hotel room) where the host did a ranting bit on native advertising - which is really just a form of sponsored or paid content disguised to look like news or editorials. Advertorials are nothing new, but one would think this Native Advertising is something brand new that never existed before. When I watched Ed Murrow's news broadcasts in the 50s - sponsored by Camel cigarettes - that was a rather primitive example, and product placements in movies and TV shows is another example.

The buzz seems to have quieted. Most new fads have a short half-life as our minds flit to the next one. But, sponsored content is here to stay, so maybe we should know more about it. I'm in the process of educating myself, and will share what I learn periodically.  I'd like to start, though with an infographic and link to a Copyblogger post from earlier this year  - Copyblogger's 2014 State of Native Advertising Report.
 

Copyblogger's 2014 State of Native Advertising Report
Like this infographic? Get more content marketing tips from Copyblogger.