DISCOVER A WORLD OF WONDERS IN ZIMBABWE AT
THE AFRICA TRAVEL ASSOCIATION’S 37
WORLD CONGRESSTH ANNUAL
On-line Registration Now Open atwww.africatravelassociation.org
NEW YORK, March 30, 2012
registration is now open for the 37th Annual World Congress, to be held from May 18-22, in
Victoria Falls, Zimbabwe, one of the world’s top natural wonders and adventure capitals. ATA’s
hallmark event on the African continent will be hosted by the Zimbabwe Tourism Authority (ZTA)
under the auspices of Honorable Minister of Tourism and Hospitality Industry, Walter Mzembi. The
theme of this year’s event is “Africa Tourism: Partnering for the Future.”
Delegates can register for the five-day travel industry event on-line at ATA’s website,- The Africa Travel Association (ATA) announced today that
rates for ATA members and students are available until April 30 at $400. After this date, ATA
members can register for $500. Non-member registration fee is $600.
Among the expected 300 participants are tourism ministers and industry experts representing
tourism boards, tour operators and their product development executives, front-line agents, ground
operator companies, airlines, and hotels. Participants from the travel trade media and the corporate,
non profit and academic sectors are also expected to attend, along with African Diaspora
representatives and ATA’s Young Professionals Program participants.
Zimbabwe is home to a diverse range of tourist attractions, including its own seven wonders: (1)
people and culture; (2) history and heritage; (3) Great Zimbabwe (grand medieval palace); (4)
Victoria Falls (Mosi-oa-Tunya); (5) wildlife and nature; (6) Eastern Highlands; and (7) Lake
Kariba. Delegates will sample some of these wonders during the Host Country Day and by
participating in pre and post congress tours.
The ATA International Board of Directors meeting will be held on Friday, May 18. Saturday, May
19 begins with sessions focusing on Destination Zimbabwe, followed by an opening ceremony with
cultural entertainment. The next few days include ample networking, learning and professional
development panels and workshops, addressing industry topics, such as community-based travel,
agro-tourism, academic travel, faith-based tourism, e-tourism, marketing, branding, private sector
investment, women and tourism, sustainable tourism, and African culinary products. Delegates will
also participate in roundtables for tourism ministers, a media marketplace, networking events, host
country day(s), and gala dinners. Zimbabwe will also organize a marketplace, featuring art,
sculpture and daily excursions in Victoria Falls. The event will close on Tuesday, May 22. Pre and
post congress excursions and trips will be available to delegates.
The Congress will take place at the Elephant Hills Resort,
Falls. The venue offers special accommodation rates for delegates. Special rates are also available at
other hotels in Victoria Falls for delegates at, or call +1-212-447-1357. Special early birdwww.elephanthillshotel.com, in Victoriahttp://africatravelassociation.org/events/ac.html.
Presenting Sponsor and Official Airline
South African Airways, Presenting Sponsor and Official Airline of the 2012 ATA World Congress,
has organized special discounts for delegates attending the ATA World Congress in Victoria Falls,
Zimbabwe. For travelers originating from one of SAA’s US gateways (New York City or
Washington DC), there are discounts of 10% off of most published fares. For delegates traveling
from one of SAA’s African or other international gateways, discounts of between 5 to 15% off of
most published fares are available. For more information on SAA and their international gateways,
Arik Air, http://www.arikair.com/, is the Official Media Carrier of the World Congress.
Advance media registration is also available. Media wishing to attend the congress must apply for
media accreditation. To receive a form, contact ATA firstname.lastname@example.org.
Companies interested in sponsorship and/or promotional opportunities should contact ATA at
About the Africa Travel Association (ATA)
The Africa Travel Association (ATA) is the leading global trade association promoting travel and
tourism to Africa and strengthening intra-Africa partnerships. Established in 1975, ATA serves both
the public and private sectors of the international travel and tourism industry. ATA membership
comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise
lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, and
affiliate industries. ATA partners with the African Union Commission (AU) to promote the
sustainable development of tourism to and across Africa. ATA’s annual events bring together
industry leaders to shape Africa’s tourism agenda. For more information about ATA, visit
About ZimbabweFor more information on Zimbabwe, visit www.zimbabwetourism.net.